BILLY Blog By Billy — Building BILLY

Setting the Mood | BILLY Footwear

Building BILLY

Darin and I met with Maral over the phone to discuss the "mood" boards that she was creating. There are three categories:

Give Back
This category is not necessarily looking backwards but more acknowledging where you came from.  The look is worn but new.  The colors are more sepia toned, like vintage 20's meets retro 70's.  The messaging inside the shoe is simple, yet the "Give Back" mood suggests philanthropic efforts.  Giving back is the new black
. Live in the Moment
This category focuses on the present.  The colors are fresh and spring-like.  The messaging inside the shoe provides inspiration.   Move ForwardThis...

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Word Soup | BILLY Footwear

Building BILLY

Given our shoes have the unique characteristic in that the whole upper can fold over, we have a spectacular opportunity to write on the inside surfaces. Here is my first brainstorm data dump:Live your life · Be bold · Shoot the gap · Cross the bridge · Believe in yourself · Smile · Say hello · Dig deep · Go big · Give a hug · Ask for a hug · Enjoy a hug · Visualize success · Set goals · Kick the ball · Swing the bat · Watch a sunset · Enjoy a sunrise · Take in nature · Call your mom · Call your dad · Write a thank you note · Tell a story · Go fishing · Do your homework · Feed the cat · Walk the dog · Meet someone new · Pound the drums · See a musical · Laugh · Take a drive · Clean your room · Brush your teeth · Floss · Volunteer · Step up · Follow through · Read a book · Write a book · Give...

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Rebranding | BILLY Footwear

Building BILLY Quit Your Day Job

I am still wrapping my head around all that happened earlier today. Where to begin... Well, simply put, the Tether Team is amazing. It was such a fantastic day and a true mind-blowing opportunity to be in the midst of such talent. Their team captured our company and vision perfectly. Stanley, founder and Chief Creative Officer (CCO) of Tether, says he is a storyteller and what a storyteller he is. Seeing our words, mission, logo, and overall drive and passion illustrated in a fresh way is unbelievable. Frankly, I really can't put it into words. We are so inline with everything...

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First True Prototype Arrives | BILLY Footwear

Building BILLY Quit Your Day Job

Our Winnie prototype finally arrived! And immediately I had the chance to try them on. See my reaction in the two short videos taken this morning.

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Designer Locked In | BILLY Footwear

Building BILLY Quit Your Day Job

Following our successful meeting with the investors on Monday, May 11, we were given a very bold challenge to produce three shoe samples in three different sizes, intended for a focus group that could evaluate our product and show there is a greater market need than just myself. We are trying to break down the perceived wall between adaptive and non-adaptive clothing. The sample and focus group challenge is supposedly going to prove mass-market interest exists. The challenge was given to us on Monday, May 11 and then we have to present on Thursday, June 4. Cover to cover that...

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