Association — The BILLY Defined Series | BILLY Footwear

As the old saying goes, "Birds of a feather flock together." The saying highlights that people of similar character, background, or taste tend to congregate or associate with one another. For example, people tend to be the average of the five people they spend the most time with. 

The power of association is a real thing and can either build us up, drag us down, or simply keep us stagnant in life. Hence, who we choose to associate with is an incredibly important decision. 

In order to really embrace the true nature of association power, we need to recognize that we are in control of the decision and responsible for making the choice. For example, we cannot control the actions of a friend, but we can control who we choose to call "friend." It simply comes down to the choice of who we choose to spend our time with. If we choose people who are succeeding, we will be influenced by success. If we choose people who are continuously complaining, we will sense a dark cloud developing over us. Like it or not, the people we spend the most time with have a direct impact on us and influence our thinking and habits. 

Behold the power of association. 

Instead of having your association be driven solely by convenience and circumstance, acquaint yourself with people that can add value to your life—people you can learn from and people that have high moral values. 

Connecting with overachievers pulls us forward. Trusting in people that have navigated through life's challenges ahead of us keeps us grounded and builds up our self-confidence. And abiding in virtuous, honest and high-minded individuals helps us grow. 

So who does BILLY Footwear associate with? Well, first and foremost, all of the amazing and generous people that have become customers, spread the word of our embryo company that is hatching into something spectacular, and have reached out personally expressing their love and support of what we are doing. 

But that is not all...

In two weeks we will be officially on the shelves of Nordstrom stores in Washington State, online at and online at Why would we want to associate with these two incredible companies? Well, aside from the obvious, we place our eyes squarely on the wholesome customer experience both of these entities provide and have so ingrained in their being. 

Words cannot adequately express the true privilege it is for us to be associated with Nordstrom and Zappos. 

For more information on the genuine values of Nordstrom and Zappos, please click on the following two links respectively:


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