Find your fit
Finding the perfect-fitting pair of shoes delivers an instant sense of comfort, confidence, and relief—like everything finally clicks the moment you step in and move forward. When shoes truly fit, they move with you instead of distracting you, allowing you to focus on your day rather than your feet.
For BILLY Footwear, fit is especially meaningful because every customer’s mobility, shape, and personal needs deserve to be respected and supported. That’s why developing a dedicated fitting program on billyfootwear.com was essential—to remove guesswork and help customers feel confident before they ever zip up their shoes. By guiding people to their best fit, BILLY ensures that comfort, independence, and style all start on the right foot.
The below modules will take you through the brand story, our product evolution over the years, our current product line, then how best to find your fit with the most appropriate style for you and most appropriate size that meets your needs.
Module 1A:
The BILLY Story
A short recap of what started the BILLY brand and the exciting journey that then ensued to bring inclusive shoes to market.
Module 1B:
Product Evolution
The BILLY shoes of today have the DNA of where we began. Listening to customer feedback though, exciting improvements have occurred over the years.
Module 2: Part 1
Classic Family - Current Product Line
We have lots of shoe variety. In this module we will highlight the current line, broken up by shoe family. Part 1 touches on the Classic Family.
Module 2: Part 2
CS Family - Current Product Line
In Part 2 of Module 2 we will highlight the CS Family within the current line.
Module 2: Part 3
D|R Family - Current Product Line
In Part 3 of Module 2 we will highlight the D|R Family within the current line.
Module 2: Part 4
Goat Family - Current Product Line
In Part 4 of Module 2 we will highlight the Goat Family within the current line.
Module 2: Part 5
Comfort Family - Current Product Line
In Part 5 of Module 2 we will highlight the Comfort Family within the current line.
Module 2: Part 6
Limitless Family - Current Product Line
In Part 6 of Module 2 we will highlight the Limitless Family within the current line.
Module 2: Part 7
Inclusion Family - Current Product Line
In Part 7 of Module 2 we will highlight the Inclusion Family within the current line.
Module 2: Part 8
Cozy Family - Current Product Line
In Part 8 of Module 2 we will highlight the Cozy Family within the current line.
Module 2: Part 9
Ice Family - Current Product Line
In Part 9 of Module 2 we will highlight the Ice Family within the current line.
Module 3:
Finding Your Fit
Fit is more than just correct size. It is also getting paired with the best shoes to meet your needs. This module goes through a series of questions to help point you to the most appropriate BILLY shoe styles for you. The module also references a webpage Specific Shoes for Specific Needs, which can be found by clicking here.
Module 4A:
Sizing 101
This module touches on sizing methods typical to shoe stores. Although effective, be sure to also be cognizant that the volume of one's foot may require one to increase their shoe size.
Module 4B:
BILLY Sizing 101
In this module we go over how best to measure one's feet with a tape measure and how best to apply those measurements against our sizing charts.
Module 4C: Part 1
Double Zipper - BILLY 101 Fitting Tips
In this module we go over ways one can adjust their shoes to create or reduce volume within their shoes. The module also touches on the four zipper configurations of shoes offered by the BILLY brand. Part 1 covers the Double Zipper configuration.
Module 4C: Part 2
Full Wrap Zipper - BILLY 101 Fitting Tips
In Part 2 of Module 4C we will highlight the BILLY 101 fitting tips as they pertain to the full wrap zipper configuration.
Module 4C: Part 3
Short Wrap Zipper - BILLY 101 Fitting Tips
In Part 3 of Module 4C we will highlight the BILLY 101 fitting tips as they pertain to the short wrap zipper configuration.
Module 4C: Part 4
Straight Medial Zipper - BILLY 101 Fitting Tips
In Part 4 of Module 4C we will highlight the BILLY 101 fitting tips as they pertain to the straight medial zipper configuration.
Are you a wholesale partner?
Get Fit Certified!
Are you a business looking to get fit certified? Click the button below to drop us an email. Getting fit certified has many advantages beyond just having a better understanding of the BILLY brand and how to size one appropriately.
The BILLY Footwear Fit Certification Program was established to help deliver buying confidence and clarity for anyone shopping with any partner of the BILLY brand. Through certification, one gains a deep understanding of the BILLY story and the brand's purpose-driven mission to provide inclusive footwear.
The modules touch on product evolution, zipper configurations, adjustable components, comfort elements within the current product line, and how best to find the size and style of shoe that best fits a customer's needs.
Fit Certification equips one to accurately assess what one is looking for reducing guesswork. The result is a better customer experience, improved comfort and function for the wearer, and reinforced trust in BILLY as a footwear brand that prioritizes both innovation and real-world usability.
"We make shoes that fit for everyone."